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How to Leverage Social Media in Your Job Search

Are you using social media to help you during your job search? Social media can have a big impact on getting a new job if you know how to leverage it properly.

Using Social Media in Your Job Search

 

Using Social Media as Part of Your Job Search Strategy…

When you think about using social media for career purposes, LinkedIn is likely the first thing to come to mind, with good reason. LinkedIn provides a platform to find new job opportunities and to present yourself as an ideal candidate while networking with others in your field and in the companies you would love to join. So, as you begin your job search, updating your LinkedIn profile should go hand-in-hand with updating your resume. To maximize the value of this social media platform, make sure that your profile is filled out as completely as possible. Include a professional-looking photo of yourself as well because profiles with a photo gain significantly more traffic from recruiters than those without photos. After all, social media is about connecting with people and putting a face with a name is a powerful way to do this. Don’t forget to let recruiters know you are open to job offers. This setting is not visible to your current employer, so no need to worry.

Beyond LinkedIn…

LinkedIn isn’t the only social media platform that can help you during your job search. Recruiters also routinely look at Facebook profiles to get a sense of what candidates are like. If you are actively looking for a new job, join groups in your industry. Recruiters use Facebook groups to find potential job candidates.

On Twitter, Instagram, and Google+, following companies that you would be interested in working for is a good way to stay informed about job postings and changes in the company. Following other professionals in your industry is also a good idea. This gives you a chance to stay on top of industry trends and connect with industry leaders and companies in your field. Those connections can help you later on in your job search.

Social Media Rules to Follow…

Regardless of what platform you are on, be aware of who might be looking at what you post. Before posting, ask yourself, “Would I want my boss to see this?” Keeping your professional life and your private life separate on social media is harder than ever. It is always better to play it safe than to regret posting something damaging.

Keeping your social media professional is the first step, but you can go beyond that to increase your chances of getting a job. Post content that is relevant to your field to help establish yourself as an expert or a thought leader in your industry. This will help you stand out to recruiters, which can lead to more job offers.

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